Skip to main content
×3
InstagramBeautyTutorial

“Gen Z skincare routine at home 🫧🧊☀️🌈”

@glowroutinewithridhima · 98K followers

×3its author's usual

This creator normally gets 109K views. This one got 309K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates a five-step Gen Z skincare routine using natural ingredients and simple techniques. The routine includes ice facial, coconut oil massage, honey and sugar scrubbing, a neem face pack, and aloe vera gel with vitamin E.

Open original ↗
309K
Views
1.4%
Engagement
75/100
Virality

Likes 4.1KComments 32Shares

Why it worked

The video works because it offers a clear, step-by-step guide to an accessible and affordable skincare routine using natural ingredients. The on-screen text for each step makes it easy to follow, and the use of trending audio keeps viewers engaged. The 'amazing results' at the end provide a satisfying conclusion, encouraging viewers to try it themselves.

Clear, step-by-step instructions with on-screen text for each stepUses readily available and affordable ingredientsEngaging background musicVisually appealing presentation of each step and ingredient
DIY beautySkincare routineNatural remedies

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more