×0Comedy Instagram video that did 0× its author's usual
@appletv truly you surprised me with The Dink movie and also by putting me on the red carpet with the cast, getty images and the glambot. hopefully my glambot does not end up in one of those compilations or I will cry… speaking of crying, as a tennis player I have always frowned upon pickleball - but the movie was so wholesome that I shed a tear at the end and felt sympathy and companionship towards those who choose pickleball. and how funny that it was literally filmed on the tennis courts I usually play on (La Cienega courts in Beverly Hills) truly what a wonderful movie, genuinely captures the LA vibe for what it is and somehow makes peace between tennis and pickleball people! it’s out and strеaming now on Apple TV 😊 #premiere #relatable #comedy #TheDink #AppleTV
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 91K. That gap — not the raw number — is what makes the format worth copying.
A man humorously portrays how he feels attending a movie premiere, acting overly important and self-conscious about his 'glambot' moment. He is shown in various locations, including a car, walking on an escalator, and posing on a blue carpet with Apple TV branding.
Open original ↗Likes 2.4KComments 67Shares —
Why it worked
The video works by creating a relatable comedic scenario, tapping into the common fantasy of feeling important at an exclusive event. The self-deprecating humor about the 'glambot' adds a layer of authenticity and vulnerability, making it engaging. The use of a trending audio track also boosts discoverability.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm