×3InstagramComedy
“How innocent bro was when I first met him Vs Now”
@k.prezzi · 1.7M followers
×3its author's usual
This creator normally gets 3.6M views. This one got 9.8M. That gap — not the raw number — is what makes the format worth copying.
The video shows a 'before and after' comparison of a person's friend, depicting how the friend became less innocent over time due to the influence of the video creator. It uses a split-screen effect to show the 'before' and 'after' versions of the friend reacting to various suggestions.
Open original ↗9.8M
Views
5.4%
Engagement
85/100
Virality
Likes 525KComments 796Shares —
Why it worked
The video uses humor and relatable scenarios of friends influencing each other, creating an entertaining narrative. The 'before and after' format with exaggerated reactions makes it highly shareable and engaging.
Clear 'before and after' comparisonRelatable humor about friend influenceEngaging dialogue and exaggerated reactionsGood use of text overlay to convey the theme
HumorFriendshipRelatable SituationsTransformation
How to reproduce this format
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