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InstagramBeautyProduct demo

Beauty Instagram video that did 3× its author's usual

Артикулы на ВБ: 01 - #WW681669 02 - #WW684503 03 - #WW684511 04 - #WW684521 *артикулы применять с буквами, без решетки

@reviews_wildberries · 1.4K followers

×3its author's usual

This creator normally gets 113K views. This one got 288K. That gap — not the raw number — is what makes the format worth copying.

A woman tests the smudge-proof quality of four lip liners by applying them to her hand and lips, then repeatedly rubbing them. She demonstrates their durability and expresses satisfaction with the product's performance.

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288K
Views
0.3%
Engagement
85/100
Virality

Likes 820Comments 15Shares

Why it worked

The video provides a clear, visual demonstration of a product's key feature (smudge-proof), building trust and showing value. The 'checking for honesty' angle adds a relatable, slightly rebellious, and engaging narrative, making viewers curious about the outcome. The direct interaction with the product and the clear results are highly persuasive for potential buyers.

Clear demonstration of product benefitsEngaging narrative (testing honesty)Relatable scenario (shopping for makeup)Good use of close-ups to show detail
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How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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