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InstagramVlogVoiceover + b-roll

Vlog Instagram video that did 1× its author's usual

writing this from an empty apartment overlooking my one and only, the Chrysler Building. I’m starting from a blank space, again. on me: a mattress, a Brita filter, and a California driver’s license. what a special feeling, saying goodbye to your old life! when I moved to LA in 2025, I didn’t know anyone. I never really liked LA. I always knew I belonged in a city like New York, not LA. and that’s what excited me - who could I become? how could I grow? before LA, I had been spoiled with friendships, events, and things to do. when I moved, I had nothing and no one. Friday and Saturday nights, I’d edit and play Catan on my iPad a year after I moved, it’s another Saturday. I have so many events to go to but I decide to go to none. I go to the gym, make a steak, edit and play Catan on my iPad at this point, I had attended every exclusive Coachella party, went to world premieres and gotten gettys - and didn’t even care to post them. instead, I posted videos about sparkling water. perhaps none of it ever mattered I envisaged staying here and getting a place in Santa Monica. I almost rescued a golden retriever named Missy. I thought about the life that would come with Missy: the walks in Santa Monica, the beach, the SUV to fit her in at one point, I found myself in that SUV, driving back from Trader Joe’s. I was looking at the empty back seat, thinking: is this really it? all that was left of LA for me to explore was suburban life still I wouldn’t have had it any other way. LA changed me: I used to hate jorts, but now I can’t stop wearing them. I learned to see people for who they are, and I really did become an LA person now I’m in New York, it’s 8am and this video is live - time to grab my pre-ordered cold brew from Starbucks Reserve. I am so behind, I’ll be emailing and texting people back while walking to Central Park. New Yorkers don’t ghost - even if the replies are rushed and as for Missy - she was a sweet 13-year-old rescue who ultimately spent her final golden months surrounded by love and people who knew how to give her the best possible care! I love you Missy! #moving #relatable #la #nyc #newyork

@pashagrozdov · 494K followers

×1its author's usual

This creator normally gets 271K views. This one got 261K. That gap — not the raw number — is what makes the format worth copying.

A man documents his moving process, showing an empty apartment, packed suitcases, and a drive on the highway, symbolizing a new chapter in his life.

Open original ↗
261K
Views
4.6%
Engagement
80/100
Virality

Likes 12KComments 182Shares

Why it worked

The video taps into the universal experience of moving and the emotional journey associated with it, making it highly relatable. The use of a trending audio with emotional lyrics enhances the connection with viewers, while the visual progression from an empty apartment to a new journey creates a compelling narrative.

Relatable theme of moving and new beginningsEmotional trending audio enhances viewer connectionClear visual storytelling of transitionSimple yet effective on-screen text
Life TransitionsPersonal JourneyMotivation

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