×2Beauty Instagram video that did 2× its author's usual
Артикулы на ВБ: 01 - #WW681669 02 - #WW684503 03 - #WW684511 04 - #WW684521 *артикулы применять с буквами, без решетки
@reviews_wildberries · 1.4K followers
This creator normally gets 113K views. This one got 207K. That gap — not the raw number — is what makes the format worth copying.
A woman tests the durability of four lip pencils by swatching them on her hand and then trying to rub them off. She also applies one to her lips to show the color and matte finish.
Open original ↗Likes 521Comments 7Shares —
Why it worked
The video creates curiosity by framing the product test as 'checking the consultant's honesty.' The visible durability of the lip pencils, especially after rubbing, provides strong social proof and builds trust in the product's claims, leading to potential purchases.
How to reproduce this format
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