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Finance Instagram video that did 8× its author's usual

Ranking premier bank accounts in the UK Note most of these accounts do require an income of atleast £75k per year (usually £100k) but they do come with more benefits (often free) How would you rank these premier bank accounts? #ukbanks #personalfinance #bankaccount

@airiczz · 34K followers

×8its author's usual

This creator normally gets 37K views. This one got 322K. That gap — not the raw number — is what makes the format worth copying.

A man in glasses ranks premier bank accounts in the UK on a tier list, discussing the benefits and perks of each, including travel insurance, online GP access, cashback, and reward programs.

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322K
Views
0.9%
Engagement
75/100
Virality

Likes 2.9KComments 100Shares

Why it worked

The video works because it provides valuable financial information in an engaging and easily digestible tier-list format. The creator's clear explanations and on-screen text make complex banking benefits understandable, appealing to viewers looking for practical advice. The direct comparison of banks helps viewers make informed decisions.

Clear and concise explanations of complex financial products.Visually engaging tier list format for easy comparison.Directly addresses audience pain points (e.g., finding the best bank accounts).Strong call to action for engagement and follow-up.
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