×8InstagramBeauty
“let's go tanning”
@milkydew · 364K followers
×8its author's usual
This creator normally gets 153K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.
A person applies sunscreen and then layers on various sun protection accessories, humorously preparing for sun exposure while a trending audio plays.
Open original ↗1.2M
Views
2.1%
Engagement
85/100
Virality
Likes 25KComments 559Shares —
Why it worked
The video leverages a trending audio with a humorous visual contrast, showing extreme sun protection in response to the idea of 'tanning'. This creates an entertaining and relatable moment for those who prioritize sun safety, while also showcasing specific products and accessories.
Effective use of trending audio for humorClear demonstration of products and accessoriesRelatable content for sun-conscious audiencesEngaging visual transformation
sun protectionskincare humorproduct demonstration
How to reproduce this format
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