×18InstagramComedy
“What kind of chicken is this?”
@denis_deham · 2.1M followers
×18its author's usual
This one got 19M. That gap — not the raw number — is what makes the format worth copying.
A woman confronts a group of teenagers sitting on a bench, repeatedly asking 'What kind of chicken is this?' The situation escalates when a man appears with a raw chicken, leading to a humorous misunderstanding about a plush toy.
Open original ↗19M
Views
1.3%
Engagement
85/100
Virality
Likes 238KComments 3.2KShares —
Why it worked
The video creates a humorous situation through a misunderstanding and unexpected visual gag (the raw chicken). The dramatic build-up and the teenagers' reactions, especially the boy's laughter, make it entertaining and highly shareable. The use of a trending audio adds to its virality.
Unexpected twist with the raw chickenClear and expressive reactions from all charactersRepetitive hook builds anticipationRelatable scenario of misunderstanding
humorskitsrelatable situations
How to reproduce this format
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