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InstagramBeautyTutorial

“Weekly skincare routine 🫧☀️🌈”

@glowroutinewithridhima · 98K followers

×32its author's usual

This creator normally gets 109K views. This one got 3.5M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates her weekly skincare routine using natural ingredients like ice, milk, turmeric, rice flour, curd, aloe vera gel, and rose water. Each step is shown with on-screen text indicating the ingredient and purpose, culminating in a reveal of her glowing skin.

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3.5M
Views
0.8%
Engagement
75/100
Virality

Likes 29KComments 88Shares

Why it worked

The video works because it provides a clear, step-by-step tutorial for a natural skincare routine, appealing to viewers interested in DIY beauty. The use of popular, relatable ingredients makes it accessible, and the on-screen text guides the audience through each process. The upbeat background music adds to the engaging nature of the content, and the 'amazing results' at the end provide a satisfying conclusion and incentive to try the routine.

Clear, step-by-step instructionsUse of natural, accessible ingredientsEngaging on-screen text for each stepPositive and enthusiastic presenterSatisfying 'results' reveal
Skincare TipsDIY BeautyNatural RemediesRoutine Guides

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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