×3Tech Instagram video that did 3× its author's usual
What do you mean “forget” 🤨🤨
@alberta.tech · 309K followers
This creator normally gets 218K views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.
A female developer directly addresses the camera, arguing that AI coding tools aren't making developers forget how to code. She uses a mix of talking-head segments and movie clips with overlaid text to illustrate her points, suggesting that developers have always relied on external resources like Stack Overflow.
Open original ↗Likes 121KComments 1.8KShares —
Why it worked
The video works by tapping into a common anxiety within the developer community and then reframing it with a humorous, relatable, and slightly provocative argument. The use of popular movie clips makes the technical topic more engaging and accessible, while the direct address creates a personal connection with the viewer. The bold claims and rhetorical questions encourage engagement and discussion in the comments.
How to reproduce this format
More tech hooks that worked
“Extremely flexible—can be rolled, folded, and shaped into any form.”×12045 its author's norm
“This is the AI update I have been waiting for since I was 12. OpenAI just dropped a coding agent that does pretty much EVERYTHING now.”×7647 its author's norm
“what if you lost everything?”×4411 its author's norm
“People think this is real… but it’s actually made with AI 🤯”×2360 its author's norm