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InstagramFitnessTutorial

“Stop doing ab exercises the wrong way. ❌”

@rabin.fitness · 96K followers

×60its author's usual

This creator normally gets 31K views. This one got 1.9M. That gap — not the raw number — is what makes the format worth copying.

The video displays a split screen showing 'Day 1' with a cartoon of a person with a belly and 'Day 7' with a cartoon of a person with abs. Below this, a person demonstrates six different ab exercises, showing the incorrect way on the left (marked with an 'X') and the correct way on the right (marked with a checkmark).

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1.9M
Views
1.0%
Engagement
85/100
Virality

Likes 19KComments 32Shares

Why it worked

This format works by directly addressing a common problem (incorrect exercise form) and offering a clear, visual solution. The before-and-after graphic at the top provides aspirational motivation, while the side-by-side comparison of correct vs. incorrect form makes the information easy to digest and apply. The use of a trending audio also boosts discoverability.

Clear visual comparison of correct vs. incorrect formMotivational before-and-after graphicConcise and easy to understandUses trending audio for discoverability
fitness tipsworkout tutorialsexercise form

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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