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InstagramBeauty

“Cleanser bubbles don’t scare me anymore 🙈 Me trying to stay calm the entire time”

@milkydew · 364K followers

×35its author's usual

This creator normally gets 153K views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.

A woman applies a foaming cleanser to her face and then uses her hands to create a large bubble that covers her face. She maintains the bubble for several seconds before it pops, revealing her smiling face.

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5.3M
Views
4.0%
Engagement
85/100
Virality

Likes 211KComments 268Shares

Why it worked

The video is highly engaging due to the novelty and visual appeal of the large bubble covering the creator's face. The on-screen text "new talent unlocked" adds a playful, relatable element, making viewers curious to see the 'talent.' The trending audio enhances its shareability and discoverability, while the creator's calm demeanor throughout the challenge adds to the humor and entertainment.

unique visual hook (the bubble)relatable and humorous on-screen textuse of trending audio for discoverabilityclear and well-lit shot
entertainmentbeauty hackschallenge

How to reproduce this format

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