×2Comedy Instagram video that did 2× its author's usual
He earns Cruiser money, I earn tuna money🤣 #aussie #tradie #construction #landcruiser @winners.locker
@reesebros · 1.4M followers
This creator normally gets 2.7M views. This one got 4.9M. That gap — not the raw number — is what makes the format worth copying.
A construction worker is caught slacking off and quickly pretends to be working hard when his boss arrives in a fancy Land Cruiser. The boss, dressed in a white shirt and high-vis vest, flaunts his wealth by eating lobster and throwing money on the ground, while the worker continues his exaggerated efforts.
Open original ↗Likes 183KComments 986Shares —
Why it worked
The video works due to its relatable humor about workplace dynamics and the stark contrast between the boss's lavish lifestyle and the worker's struggles. The exaggerated reactions and visual gags are highly entertaining and shareable.
How to reproduce this format
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