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“Kalau lo masuk ke kelas jurusan teknik, terus lo nunjuk orang random, kemungkinan gede mereka lebih pintar dari loh.”

@jihye_pelajar · 19K followers

×19its author's usual

This creator normally gets 40K views. This one got 787K. That gap — not the raw number — is what makes the format worth copying.

A young woman talks about the difficulty of engineering majors while eating, then transitions to demonstrating an AI study platform called Pelajarin.ai that helps students with notes, flashcards, and quizzes.

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787K
Views
7.2%
Engagement
80/100
Virality

Likes 56KComments 141Shares

Why it worked

The video starts with a relatable pain point for students, especially those in challenging fields like engineering, creating an immediate connection. The transition to an AI solution is seamless and positions the product as a direct answer to the problem, making it highly valuable. The clear demonstration of the product's features (notes, AI assistant, flashcards, quizzes) shows its utility, and the call to action reinforces its necessity for academic survival.

Relatable hook for students in challenging majorsClear and concise product demonstrationSeamless transition from problem to solutionVisually engaging screen recordings of the product in useStrong call to action
educational contentproduct demonstrationstudent life tips

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