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InstagramComedy

“Everyone at least once in their lives:”

@colebell0 · 98K followers

×18its author's usual

This creator normally gets 29K views. This one got 613K. That gap — not the raw number — is what makes the format worth copying.

A man uses a squeegee as a sword in the shower, dramatically turning on the water as if he's being attacked by a monster.

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613K
Views
0.8%
Engagement
85/100
Virality

Likes 5.0KComments 28Shares

Why it worked

The video works because it taps into a universally relatable and humorous childhood fantasy, enhanced by dramatic music and exaggerated reactions. The 'everyone at least once' hook immediately draws viewers in with a sense of shared experience.

Highly relatable conceptDramatic and engaging sound designExaggerated, comedic actingClear and concise on-screen text
relatabilityhumornostalgia

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