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InstagramComedy

“Me comí una salchipapa”

@duolingo · 5.1M followers

×1its author's usual

This creator normally gets 940K views. This one got 872K. That gap — not the raw number — is what makes the format worth copying.

The video features Duolingo's characters singing a song about eating 'salchipapa' (fries with sausage) and getting it stuck in their throat because they couldn't afford a soda. The lyrics are displayed with English translations.

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872K
Views
7.3%
Engagement
75/100
Virality

Likes 63KComments 698Shares

Why it worked

The video works because it uses a catchy, humorous song with Duolingo's recognizable characters to make language learning fun and memorable. The relatable scenario of food getting stuck and the playful animation engage viewers, especially those familiar with Duolingo's brand.

Catchy and memorable songHumorous and relatable scenarioStrong brand recognition with Duolingo charactersEffective use of on-screen text for translation and context
language learninghumorrelatable situations

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