×65“Mom how did you make this soup today? This is the best I've ever had it. What did you do different?”
@co_dells · 883K followers
This creator normally gets 255K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A son and father conspire to compliment the father's contribution to a meal, implying his touch made the soup a 'classic,' to elicit a reaction from the mother. The mother initially denies any difference in the soup, but then reveals the father used the 'wrong potatoes,' leading to the father's exaggerated claim.
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Why it worked
The video works because it taps into relatable family dynamics and humor, specifically the playful teasing and 'rage baiting' of a parent. The build-up of the son complimenting the father's cooking, followed by the mother's subtle jab and the father's over-the-top response, creates a humorous and engaging narrative. The on-screen text also guides the viewer through the 'baiting' process, making the humor clear.
How to reproduce this format
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