×2“How different countries see each other #Brazil #Turkey #WorldCup”
@adamw · 12M followers
This creator normally gets 5.7M views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
The video shows groups of people representing different countries (Brazil, Turkey, Argentina) on an escalator. Each group is dressed in stereotypical attire and carrying props associated with their country, with the video transitioning between them as they move up the escalator.
Open original ↗Likes 578KComments 13KShares —
Why it worked
The video leverages humor through exaggerated national stereotypes, which is highly shareable and relatable to a global audience. The use of a popular trending audio track enhances its appeal and discoverability. The quick cuts and visual gags keep viewers engaged, and the 'how different countries see each other' premise encourages comments and discussion.
How to reproduce this format
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