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×4
InstagramComedy

“24”

@yasmine_onlybeauty · 2.1K followers

×4its author's usual

This creator normally gets 22K views. This one got 99K. That gap — not the raw number — is what makes the format worth copying.

A woman in bed pretends to wake up to different problems, with on-screen text indicating the 'number' of the problem. She reacts with exaggerated frustration or annoyance each time.

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99K
Views
0.4%
Engagement
75/100
Virality

Likes 356Comments 17Shares —

Why it worked

The relatable humor of waking up to a new problem each day, combined with the exaggerated reactions, makes it entertaining and shareable. The use of a trending audio track also boosts its discoverability.

Relatable concept of daily frustrationsHumorous and exaggerated reactionsClear on-screen text for contextUses a trending audio
HumorRelatabilityDaily Life

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