Beauty Instagram video that did 49× its author's usual
🤍 - - - -cuticle oil from @glammedupcreationss - —@alissnailss #nails #polygelnails #nailinspo #whitefrenchnails #alisonchavez polygelnailtech coachellavalleynailtech cathedralcitynailtech palmspringsnailtech coquette indionails laquinta palmsprings gaoygelpolish pinkmaskpolygel palmdesertnails thousandpalms nailsandblinks coachellanails 760nails manipedi760 coachellavalleynails 760nails xlnails shortnails
@alissnailss · 28K followers
This creator normally gets 21K views. This one got 1.0M. That gap — not the raw number — is what makes the format worth copying.
This video shows a close-up of a nail technician applying glitter cuticle oil to a client's freshly done French tip nails, which feature delicate floral and gold line designs on a pink base.
Open original ↗Likes 47KComments 23Shares —
Why it worked
The video works because it showcases a satisfying and aesthetically pleasing beauty process. The close-up shots highlight the intricate details of the nail design and the final glossy, glittery finish, appealing to viewers interested in nail art and beauty. The trending audio adds to its shareability.