Instagram video breakdown
@collinskey · 7.7M followers
We have not measured this creator's own baseline yet, so we cannot say whether 82M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a person attempting to bowl, but the ball consistently veers into the gutter, resulting in a series of comical misses. The video is set to a trending audio that emphasizes the repeated failures.
Open original ↗82M
Views
4.5%
Engagement
85/100
Virality
Likes 3.7MComments 30KShares —
Why it worked
The video works because it leverages relatable humor through repeated failure, amplified by a trending audio that enhances the comedic effect. The quick cuts keep viewers engaged, and the 'fail' aspect encourages shares and comments.
uses trending audio effectivelyrelatable humorshort and engaging cutssimple concept, easy to replicate
humorrelatabilityentertainment
How to reproduce this format
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