×48InstagramComedy
“WHAT THE HELL ARE YOU DOING?”
@co_dells · 883K followers
×48its author's usual
This creator normally gets 255K views. This one got 7.8M. That gap — not the raw number — is what makes the format worth copying.
A compilation of two skits where a person pretends to fish for humans in a swimming pool and a bathtub, much to the exasperation of their parents. The 'caught' humans are dressed in fish costumes.
Open original ↗7.8M
Views
5.5%
Engagement
85/100
Virality
Likes 422KComments 795Shares —
Why it worked
The humor comes from the absurd premise of fishing for humans in everyday settings, combined with the parents' realistic reactions and the commitment of the person playing the 'fish'. The compilation format increases watch time and showcases the creator's recurring comedic style.
original comedic conceptgood comedic timingrelatable parent reactionscompilation format for increased engagement
comedyfamily humorpranks
How to reproduce this format
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