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InstagramComedy

“You cannot shout at customers. Customer is always right.”

@bims_uk · 44K followers

×27its author's usual

This creator normally gets 20K views. This one got 540K. That gap — not the raw number — is what makes the format worth copying.

A customer demands free food, citing the 'customer is always right' rule. The employee, under pressure from his manager, gives in. The manager then scolds the employee for giving away free food, only for the employee to turn the manager's own words against him, leading to the manager's frustration.

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540K
Views
1.4%
Engagement
85/100
Virality

Likes 7.4KComments 66Shares

Why it worked

The video works because it uses a relatable workplace scenario and a common idiom ('the customer is always right') to create a humorous and ironic twist. The employee's clever use of the manager's own words against him is satisfying and unexpected, leading to a strong comedic payoff. This generates engagement through humor and relatability.

Relatable scenarioClever twist on a common phraseStrong comedic timingClear narrative arc
comedyrelatable situationsworkplace humor

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