×2Music Instagram video that did 2× its author's usual
New Rules #dualipa #newrules #acoustic #acousticguitar #nightsky
@prestynsmithmusic · 1.3M followers
This creator normally gets 636K views. This one got 1.0M. That gap — not the raw number — is what makes the format worth copying.
A young woman stands in the middle of a street at dusk, playing an acoustic guitar and singing a cover of 'New Rules' by Dua Lipa. She is positioned on a crosswalk with palm trees and streetlights visible in the background.
Open original ↗Likes 71KComments 406Shares —
Why it worked
The video works because it features a talented musician performing a popular song in an unexpected, visually appealing setting. The raw, acoustic cover adds a unique touch, and the sunset lighting creates a beautiful aesthetic. The performance quality and the recognizable song draw viewers in.
How to reproduce this format
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