InstagramComedy
“POV: the difficult coworker is only nice to you”
@cluely · 469K followers
We have not measured this creator's own baseline yet, so we cannot say whether 5.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A new employee, Emily, joins a company and finds one coworker, Ling Long, to be incredibly nice to her, despite others warning her about his difficult nature. The video humorously depicts Ling Long's contrasting behavior towards Emily versus other colleagues.
Open original ↗5.6M
Views
5.8%
Engagement
85/100
Virality
Likes 322KComments 1.7KShares —
Why it worked
The video works due to its relatable office humor, the clear contrast in character behavior, and the use of a popular 'POV' format. The unexpected twist of the 'difficult' coworker being genuinely nice to the new person creates an engaging and funny narrative.
Relatable office humorClear character contrastEngaging narrative with a twistGood use of trending audio for the dance segment
Office HumorWorkplace DynamicsRelatable Situations
How to reproduce this format
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