×3InstagramComedy
“POV: the difficult coworker is only nice to you”
@cluely · 470K followers
×3its author's usual
This creator normally gets 2.1M views. This one got 5.7M. That gap — not the raw number — is what makes the format worth copying.
A new employee, Emily, joins a company and finds one coworker, Ling Long, to be incredibly nice to her, despite others warning her about his difficult nature. The video humorously depicts Ling Long's contrasting behavior towards Emily versus other colleagues.
Open original ↗5.7M
Views
5.8%
Engagement
85/100
Virality
Likes 326KComments 1.7KShares —
Why it worked
The video works due to its relatable office humor, the clear contrast in character behavior, and the use of a popular 'POV' format. The unexpected twist of the 'difficult' coworker being genuinely nice to the new person creates an engaging and funny narrative.
Relatable office humorClear character contrastEngaging narrative with a twistGood use of trending audio for the dance segment
Office HumorWorkplace DynamicsRelatable Situations
How to reproduce this format
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