×66“Chalo aaj banate hai Ghevar!”
@shivani724__ · 70K followers
×66its author's usual
This creator normally gets 257K views. This one got 17M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates how to make Ghevar, a traditional Indian sweet, from scratch, including preparing the batter, frying the Ghevar, and topping it with rabri and dry fruits.
Open original ↗17M
Views
1.8%
Engagement
85/100
Virality
Likes 301KComments 2.3KShares —
Why it worked
The video works because it provides a clear, step-by-step tutorial for a complex traditional sweet, making it accessible to a wider audience. The satisfying visuals of the batter frying and the final presentation are highly engaging.
clear step-by-step instructionsvisually appealing food preparationrelatable home cooking settingengaging voiceover
recipescooking tutorialstraditional sweets
How to reproduce this format
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