×15Comedy Instagram video that did 15× its author's usual
@tomholland2013 slid into @erling Haaland’s DMs and he didn’t respond 😭 #FallonTonight #FIFAWorldCup
@fallontonight · 25M followers
This creator normally gets 3.0M views. This one got 45M. That gap — not the raw number — is what makes the format worth copying.
A TV show host asks an actor about a rumor that he DM'd a famous athlete who didn't respond. The actor confirms the story, explaining he was at a race and decided to "shoot his shot," then jokes about the athlete's lack of response.
Open original ↗Likes 4.4MComments 10KShares —
Why it worked
This video works because it features a beloved celebrity (Tom Holland) sharing a relatable, slightly embarrassing, and humorous anecdote about trying to connect with another famous person who didn't recognize him. The host's playful questioning and the actor's good-natured response create an entertaining and authentic interaction. The on-screen text highlighting the key parts of the story makes it easily digestible for short-form platforms.
How to reproduce this format
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