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InstagramTravelVoiceover + b-roll

Travel Instagram video that did 1× its author's usual

what a special feeling, flying into New York City and seeing the Empire State Building and stuff like that. truly it never gets old and you think and dream of all sorts of things and it’s very fun and exciting… and when you see that same view as you leave New York, it’s just as sad as it is exciting when you land. so you keep on dreaming, and it’s just wonderful and truly amazing and inspiring and that is all I wanted to tell you today truly there are some things that are worth working for and seeing that skyline is one of them, love you all have a great week! #newyork #nyc #USA #travel #comedy

@pashagrozdov · 494K followers

×1its author's usual

This creator normally gets 271K views. This one got 169K. That gap — not the raw number — is what makes the format worth copying.

A man in an airplane looks out the window, then the video cuts to an aerial view of New York City, specifically the Empire State Building. The man then looks out the window again, then the video cuts to an aerial view of the city streets. The man looks out the window one last time.

Open original ↗
169K
Views
4.2%
Engagement
75/100
Virality

Likes 6.9KComments 117Shares

Why it worked

The video evokes a sense of wonder and aspiration associated with New York City, resonating with anyone who dreams of visiting or living there. The use of a trending audio track enhances its shareability and emotional impact.

Relatable emotional experienceVisually appealing b-roll of a famous cityEffective use of trending audioClear and concise on-screen text
travel inspirationaspirational lifestylepersonal reflection

How to reproduce this format

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