×1InstagramComedy
“Número de projetos aprovados por Flávio Bolsonaro em 7 anos de mandato como senador: 2019: 0”
@pedrorousseff · 1.2M followers
×1its author's usual
This creator normally gets 333K views. This one got 359K. That gap — not the raw number — is what makes the format worth copying.
A man in a white t-shirt sips from a white mug while a list of years from 2019 to 2026 appears on screen, each showing '0' projects approved, except for 2023 which shows '1'. He maintains a neutral expression, occasionally looking up as if in thought.
Open original ↗359K
Views
13.3%
Engagement
75/100
Virality
Likes 45KComments 3.0KShares —
Why it worked
The video uses a simple, repetitive format with a surprising punchline (the single approved project in 2023) to create a comedic effect. The deadpan delivery of the creator, combined with the escalating list of zeros, builds anticipation for the unexpected '1', making it shareable and engaging.
simple visual, easy to replicatebuilds anticipation with repetitive numberspunchline is effective and memorablerelatable for anyone who has seen similar 'zero effort' situations
comedysocial commentaryrelatability
How to reproduce this format
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