×0Food Instagram video that did 0× its author's usual
Сегодня у нас в меню ароматная уха из свежей рыбы😍🎥
@farrukhnaimiy · 1.8K followers
This creator normally gets 21K views. This one got 30K. That gap — not the raw number — is what makes the format worth copying.
A chef demonstrates how to prepare a fish soup from scratch, showing the process of deboning the fish, chopping vegetables, and cooking the soup. The video ends with two men tasting the finished dish.
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Why it worked
The video uses ASMR-like sounds of chopping and cooking, which are highly engaging and satisfying. The quick cuts and close-ups keep viewers' attention, and the clear demonstration of a recipe provides value. The inclusion of two people tasting the food at the end adds a social element and reinforces the deliciousness of the dish.
How to reproduce this format
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