×15“The day Lewis Hamilton paid tribute to Ayrton Senna, and the rain fell as if Senna were back on the track”
@empyrealwealth · 134K followers
This creator normally gets 66K views. This one got 2.0M. That gap — not the raw number — is what makes the format worth copying.
The video shows Lewis Hamilton driving Ayrton Senna's 1990 Formula 1 World Championship-winning car, the McLaren MP4/5B, at Interlagos. As he drives, it starts to rain, and he eventually raises the Brazilian flag, recreating Senna's iconic celebration.
Open original ↗Likes 186KComments 463Shares —
Why it worked
The video evokes strong emotions through its narrative of tribute, nostalgia, and a seemingly miraculous event (the rain). The use of a powerful, emotional song combined with iconic visuals of a legendary driver honoring another, especially with the 'return' of rain, creates a deeply moving and shareable experience for motorsport fans and beyond. The text overlay provides context and builds anticipation.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's norm