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InstagramParentingVoiceover + b-roll

“Things I Wish I Knew as a First-Time Mom 😩😩😩”

@tanya_with_3kids · 108K followers

×23its author's usual

This creator normally gets 54K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.

A mom creates a canvas art piece with her baby's footprints by painting the baby's feet and having the baby walk on the canvas. She then writes the baby's name and date on the canvas and hangs it on the wall.

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1.2M
Views
2.1%
Engagement
85/100
Virality

Likes 25KComments 11Shares

Why it worked

The video evokes strong emotional appeal by showcasing a heartwarming activity between a mother and her baby, creating a sentimental keepsake. The trending audio adds to its appeal, making it highly shareable among parents and those who appreciate family-oriented content.

Emotional appealClear demonstration of a DIY projectRelatable content for parentsUses trending audio effectively
DIY projectsbaby milestonessentimental gifts

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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