×11InstagramComedy
“Is it cake or fake?”
@zachking · 32M followers
×11its author's usual
This creator normally gets 5.4M views. This one got 68M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to cut a drawing of a phone, revealing it to be paper. He then reveals his knife and hand are also fake, before picking up a real phone that turns into cake when he answers it.
Open original ↗68M
Views
1.6%
Engagement
90/100
Virality
Likes 1.1MComments 3.7KShares —
Why it worked
The video creates suspense and surprise through visual illusions, playing on the popular 'Is It Cake?' trend. The unexpected twists and reveals keep viewers engaged and entertained, leading to high watch time and shares. The use of a trending concept with an original twist makes it highly shareable.
Engaging visual illusionsUnexpected twists and revealsPlays on a popular trend ('Is It Cake?')Humorous and lighthearted tone
illusionhumorsurprisemagic
How to reproduce this format
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