×3InstagramComedy
“Shawarma Shawarma, Oh Baba, we want shawarma”
@duolingo · 5.1M followers
×3its author's usual
This creator normally gets 963K views. This one got 2.4M. That gap — not the raw number — is what makes the format worth copying.
The video features the Duolingo owl as a shawarma skewer, with a child character expressing a desire for shawarma, mayonnaise, and fries. The child then cries when told not to be let down, implying a craving for the food.
Open original ↗2.4M
Views
4.8%
Engagement
85/100
Virality
Likes 111KComments 2.6KShares —
Why it worked
The video uses a popular, catchy song to create a humorous and relatable scenario, leveraging the Duolingo brand's recognizable character in an unexpected context. The animation style is appealing, and the simple narrative is easy to follow, making it highly shareable and engaging for a broad audience.
Uses a popular, catchy audioRelatable scenario (craving food)Strong brand character integrationHumorous and unexpected visualSimple, clear narrative
humorbrand awarenessrelatability
How to reproduce this format
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