×9“finally got my face waxed!”
@colebell0 · 98K followers
×9its author's usual
This creator normally gets 29K views. This one got 270K. That gap — not the raw number — is what makes the format worth copying.
A man gets his entire face waxed, showing the process of the wax being applied and then dramatically ripped off, followed by a reaction shot of another man looking shocked and disgusted.
Open original ↗270K
Views
1.6%
Engagement
85/100
Virality
Likes 4.4KComments 25Shares —
Why it worked
The video generates virality through its shock value and the visceral reaction it elicits from viewers. The extreme nature of the face waxing, combined with the audible sound of the wax being pulled and the subsequent disgusted reaction, creates a strong emotional response and encourages sharing and comments.
high shock valuestrong emotional reactionrelatable discomfortclear before/after
shock valuereactionsbeauty treatments
How to reproduce this format
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