×0Comedy Instagram video that did 0× its author's usual
Soft launching my new bio ….
@alberta.tech · 309K followers
×0its author's usual
This creator normally gets 218K views. This one got 27K. That gap — not the raw number — is what makes the format worth copying.
A woman humorously rants about people putting 'ex-Google' or similar prestigious company names in their bios when they were only summer interns, comparing it to putting an 'ex' in a dating profile after only two dates.
Open original ↗27K
Views
43.5%
Engagement
85/100
Virality
Likes 12KComments 184Shares —
Why it worked
The video works because it taps into a common, relatable frustration and uses humor and a strong, opinionated stance to engage viewers. The comparison to dating makes the argument more accessible and funny. The gatekeeping aspect, while humorous, also sparks debate and encourages comments.
Strong, clear opinionRelatable analogy (dating)Humorous deliveryGood use of text overlays for context
humorcareer advicesocial commentary
How to reproduce this format
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