“I killed a man named Kumar.”
@thekumarmethod · 1.4M followers
The video starts with a person in silhouette claiming to have "killed a man named Kumar," then transitions to a man sitting at a desk, who is then replaced by falling confetti. The video then reveals that "Kumar" was a fraud planning to sell a course, and the speaker, Cyrus, will teach negotiation as part of personal finance principles.
Open original ↗Likes 288KComments 4.5KShares —
Why it worked
The video uses a dramatic, almost cinematic opening with a bold, attention-grabbing statement and a mysterious visual. The rapid cuts, suspenseful music, and text overlays create a strong curiosity gap, making viewers want to know the story behind the "killing" and the "fraud." The reveal that it's about personal finance and negotiation is unexpected, making the educational content more engaging due to the initial dramatic setup.
How to reproduce this format
More comedy hooks that worked
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×29636 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×16845 its author's norm
TikTok breakdown×13524 its author's norm