×0“engage, engage, ment, ment, ment, ment”
@duolingo · 5.1M followers
This creator normally gets 963K views. This one got 273K. That gap — not the raw number — is what makes the format worth copying.
The Duolingo owl, Duo, appears in various scenarios, repeating the 'ment' sound from French words, creating a humorous and slightly unhinged effect. The video ends with Duo on a Big Mac, implying a preference for the burger over learning French.
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Why it worked
The video leverages Duolingo's recognizable mascot, Duo, and combines it with a popular meme format (the 'ment' sound). The unexpected and slightly absurd scenarios, coupled with Duo's increasingly intense repetition, create a strong comedic effect. It's relatable to anyone who has tried learning a language and found certain sounds or grammar points repetitive or challenging. The ending with the Big Mac is a humorous twist that plays on internet culture and brand personality.
How to reproduce this format
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