×0“engage, engage, ment, ment, ment, ment”
@duolingo · 5.2M followers
This creator normally gets 940K views. This one got 273K. That gap — not the raw number — is what makes the format worth copying.
The Duolingo owl, Duo, appears in various scenarios, repeating the 'ment' sound from French words, creating a humorous and slightly unhinged effect. The video ends with Duo on a Big Mac, implying a preference for the burger over learning French.
Open original ↗Likes 9.6KComments 111Shares —
Why it worked
The video leverages Duolingo's recognizable mascot, Duo, and combines it with a popular meme format (the 'ment' sound). The unexpected and slightly absurd scenarios, coupled with Duo's increasingly intense repetition, create a strong comedic effect. It's relatable to anyone who has tried learning a language and found certain sounds or grammar points repetitive or challenging. The ending with the Big Mac is a humorous twist that plays on internet culture and brand personality.
How to reproduce this format
More comedy hooks that worked
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×29636 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17828 its author's norm
TikTok breakdown×13524 its author's norm