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InstagramComedy

“How I fake act at work”

@thewadeempire · 1.2M followers

×35its author's usual

This creator normally gets 202K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.

A man demonstrates how he 'fake acts' at work by quickly changing his facial expressions from bored or annoyed to cheerful and engaged whenever someone approaches or looks at him. He uses a trending audio track to emphasize the comedic timing of his facial shifts.

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11M
Views
6.0%
Engagement
90/100
Virality

Likes 682KComments 8.5KShares

Why it worked

This video works because it taps into a universally relatable experience of 'code-switching' or putting on a facade at work, especially when interacting with colleagues or superiors. The exaggerated facial expressions and comedic timing, combined with the trending audio, make it highly entertaining and shareable. Viewers connect with the authenticity of the struggle, even if presented humorously.

highly relatable contenteffective use of trending audio for comedic timingclear and concise on-screen textexaggerated facial expressions enhance humor
work humorrelatable experiencesoffice life

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