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“Lula é o único que quer o tarifaço contra os produtos brasileiros.”

@pedrorousseff · 1.2M followers

×1its author's usual

This creator normally gets 333K views. This one got 179K. That gap — not the raw number — is what makes the format worth copying.

The video features a split-screen format where one political figure makes a statement, and another political figure or news report contradicts it, exposing inconsistencies in their claims regarding tariffs and international relations. The video aims to highlight perceived political deception.

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179K
Views
10.2%
Engagement
75/100
Virality

Likes 15KComments 3.8KShares

Why it worked

This format works by creating immediate tension and curiosity through conflicting statements. The split-screen visually emphasizes the contrast, making it easy for viewers to grasp the contradiction. It appeals to an audience interested in political accountability and fact-checking, generating strong opinions and discussions in the comments.

clear visual contrast with split-screenuses credible news sources as evidencefast-paced editing keeps engagement highaddresses a controversial topic, sparking discussion
fact-checkingpolitical commentarydebunking mythsaccountability

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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