×23InstagramComedy
Comedy Instagram video that did 23× its author's usual
@kaha_video · 945K followers
×23its author's usual
This creator normally gets 301K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
A driver is pulled over by two police officers who administer increasingly absurd sobriety tests, culminating in the driver passing all tests, but the officers still declare him drunk.
Open original ↗5.8M
Views
6.5%
Engagement
85/100
Virality
Likes 370KComments 5.4KShares —
Why it worked
The humor comes from the escalating absurdity of the sobriety tests and the officers' unwavering conviction that the driver is drunk, despite him passing every challenge. The unexpected twists keep viewers engaged and entertained.
escalating humorunexpected twistsstrong acting and character portrayalclear narrative arc
humorskitunexpected twists
How to reproduce this format
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