×3InstagramComedy
“How different countries see each other #Norway #Australia #WorldCup”
@adamw · 12M followers
×3its author's usual
This creator normally gets 5.7M views. This one got 24M. That gap — not the raw number — is what makes the format worth copying.
Three men representing Australia and Norway, initially dressed in soccer jerseys, transform into stereotypical representations of their countries while riding an escalator. The video ends with a man in a half-Argentina, half-Portugal jersey with a goat head, representing the GOATs of soccer.
Open original ↗24M
Views
5.1%
Engagement
90/100
Virality
Likes 1.2MComments 5.8KShares —
Why it worked
The video leverages humor through exaggerated national stereotypes and a popular sound, creating highly shareable content. The visual transformations are unexpected and entertaining, encouraging rewatches and engagement.
Humorous and relatable stereotypesCreative visual transformationsEffective use of trending audioGood pacing and clear transitions
humorcultural commentarysports
How to reproduce this format
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