×1Beauty Instagram video that did 1× its author's usual
if you wear a fragrance, you are cute. but if you wear Penhaligon’s Fortuitous Finley…you are unforgettable @Penhaligons #Portraits #Penhaligons #Fragrance #Comedy #Relatable
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 221K. That gap — not the raw number — is what makes the format worth copying.
A man showcases various luxurious and aspirational lifestyle scenes, implying these are the feelings evoked by wearing a niche fragrance. The video ends with a product reveal of Penhaligon's Fortuitous Finley fragrance.
Open original ↗Likes 11KComments 161Shares —
Why it worked
The video uses aspirational imagery and a trending audio to create an emotional connection with the product. The 'how it feels' format is highly relatable and encourages viewers to imagine themselves in similar luxurious situations, associating those feelings with the fragrance. The reveal of a specific niche product also appeals to those seeking exclusivity and sophistication.
How to reproduce this format
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