×14“Do you have a charger?”
@theplumpcover · 2.4M followers
This creator normally gets 624K views. This one got 8.2M. That gap — not the raw number — is what makes the format worth copying.
A woman and a man act out a humorous skit comparing the contents of a mom's purse to a man's pockets when asked for a phone charger. The woman dramatically pulls out an impossibly long charger from her small purse, while the man struggles to find anything in his pockets, eventually revealing a black hole effect.
Open original ↗Likes 890KComments 2.8KShares —
Why it worked
The video leverages relatable humor about common gender stereotypes regarding what people carry. The exaggerated visual effects for both the purse and the pockets create a comedic payoff that is unexpected and highly shareable, tapping into universal experiences.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm