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InstagramMusicVoiceover + b-roll

Instagram video breakdown

Get ready to experience one of the most anticipated rock ‘n’ roll comebacks of our time. Witness the return of Oasis in Don’t Look Back In Anger, in cinemas and IMAX this September.

@disneystudios · 13M followers

We have not measured this creator's own baseline yet, so we cannot say whether 5.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video teases the return of the band Oasis, showing clips of their past concerts, behind-the-scenes footage of the band members, and text overlays building anticipation for their comeback. It culminates in an announcement for a cinematic experience.

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5.6M
Views
3.4%
Engagement
85/100
Virality

Likes 187KComments 2.3KShares

Why it worked

This video leverages nostalgia and anticipation for a beloved band's return. The quick cuts, energetic music, and emotional voiceover create a sense of urgency and excitement. The use of text overlays to build a narrative (the 'great wait') and then resolve it with 'is over' is highly effective in driving engagement and sharing among fans.

Effective use of nostalgia and anticipationHigh production quality with dynamic visualsClear narrative arc with text overlaysStrong emotional appeal for fans
EntertainmentNostalgiaEvent Promotion

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