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Tech Instagram video that did 1× its author's usual

Best AI tools right now

@jacquesgreeff_ · 116K followers

×1its author's usual

This creator normally gets 31K views. This one got 26K. That gap — not the raw number — is what makes the format worth copying.

A man sits in a chair, pointing to various AI tools categorized as 'Bad', 'Good', or 'Great' for different tasks like brainstorming, coding, image generation, and business communications, all set to a rhythmic clicking sound.

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26K
Views
1.0%
Engagement
85/100
Virality

Likes 249Comments 12Shares

Why it worked

The video uses a popular trend format (ranking items with a rhythmic sound) to deliver valuable information about AI tools. The clear categorization of 'Bad,' 'Good,' and 'Great' creates immediate engagement and curiosity, as viewers want to see if their preferred tools are mentioned or if they can discover new, better options. The quick cuts and on-screen text make it easy to digest and share.

Clear and concise information deliveryEngaging visual format with on-screen text and app iconsRelatable problem/solution structure for various tasksFast-paced editing keeps viewer attentionUses a popular trend audio for discoverability
AI toolsproductivity hackssoftware recommendationsbusiness efficiency

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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