Tech Instagram video that did 1× its author's usual
Best AI tools right now
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 26K. That gap — not the raw number — is what makes the format worth copying.
A man sits in a chair, pointing to various AI tools categorized as 'Bad', 'Good', or 'Great' for different tasks like brainstorming, coding, image generation, and business communications, all set to a rhythmic clicking sound.
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Why it worked
The video uses a popular trend format (ranking items with a rhythmic sound) to deliver valuable information about AI tools. The clear categorization of 'Bad,' 'Good,' and 'Great' creates immediate engagement and curiosity, as viewers want to see if their preferred tools are mentioned or if they can discover new, better options. The quick cuts and on-screen text make it easy to digest and share.