InstagramComedy
“Abdul, you're too serious at work! You need to smile, you need to laugh a little bit.”
@ahmed.amwell · 2.3M followers
We have not measured this creator's own baseline yet, so we cannot say whether 282K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A boss tells his employee, Abdul, to smile and laugh more at work because he's too serious. Later, when a client's card declines, Abdul laughs hysterically, prompting the boss to question why he's laughing at such a situation.
Open original ↗282K
Views
5.3%
Engagement
85/100
Virality
Likes 14KComments 337Shares —
Why it worked
The video works because it presents a relatable workplace scenario with a humorous twist. The literal interpretation of the boss's advice by Abdul creates an unexpected and funny outcome, resonating with viewers who appreciate situational comedy and irony. It's short, punchy, and delivers a clear comedic payoff.
clear comedic premiserelatable workplace dynamicgood pacing for a short skitunexpected punchline
workplace humorskitsrelatable situations
How to reproduce this format
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