×0InstagramComedy
“Abdul, you're too serious at work! You need to smile, you need to laugh a little bit.”
@ahmed.amwell · 2.3M followers
×0its author's usual
This one got 282K. That gap — not the raw number — is what makes the format worth copying.
A boss tells his employee, Abdul, to smile and laugh more at work because he's too serious. Later, when a client's card declines, Abdul laughs hysterically, prompting the boss to question why he's laughing at such a situation.
Open original ↗282K
Views
5.3%
Engagement
85/100
Virality
Likes 14KComments 337Shares —
Why it worked
The video works because it presents a relatable workplace scenario with a humorous twist. The literal interpretation of the boss's advice by Abdul creates an unexpected and funny outcome, resonating with viewers who appreciate situational comedy and irony. It's short, punchy, and delivers a clear comedic payoff.
clear comedic premiserelatable workplace dynamicgood pacing for a short skitunexpected punchline
workplace humorskitsrelatable situations
How to reproduce this format
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