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InstagramBeautyTutorial

“POV: your skin needs a pore detox”

@albina · 929K followers

×13its author's usual

This creator normally gets 458K views. This one got 5.9M. That gap — not the raw number — is what makes the format worth copying.

This video demonstrates a pore-cleansing skincare routine using an oil cleanser and a clay mask. The creator shows the visible removal of dead skin and sebum, followed by the application of a mask, resulting in clean, glowing skin.

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5.9M
Views
0.1%
Engagement
85/100
Virality

Likes 6.5KComments 100Shares —

Why it worked

The video uses a 'satisfying' visual of removing impurities from pores, which is highly engaging and shareable. The before-and-after effect, even if subtle, creates a strong desire for the product or routine. The trending audio adds to its discoverability.

Visually satisfying contentClear demonstration of product efficacyRelatable 'POV' hookEffective use of trending audio
Skincare RoutineProduct DemonstrationBeauty Tips

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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