×21Comedy Instagram video that did 21× its author's usual
Why are we like this ? 😅😅🤣🤣🤣 #reviews #onlineshopping #relatable #explorereels #funny
@jon.ross28 · 1.1K followers
This creator normally gets 3.0K views. This one got 74K. That gap — not the raw number — is what makes the format worth copying.
A man sits at a kitchen island, looking at a laptop with a distressed expression, representing the internal struggle of deciding whether to buy a product after focusing on a few negative reviews despite many positive ones.
Open original ↗Likes 4.4KComments 12Shares —
Why it worked
The video works because it taps into a universally relatable experience of online shopping anxiety, where a few negative reviews can disproportionately influence a purchase decision, despite overwhelming positive feedback. The dramatic acting and on-screen text clearly convey this common internal conflict, making it highly shareable.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm